Email Marketing Campaigns
I create targeted, high-impact email campaigns for service-based businesses, boutique fitness, healthcare, and CPG brands across DTC and B2B markets.
From brand storytelling and promotions to retention and event marketing, my work drives engagement, loyalty, and sales. Each campaign is built with data-driven strategy, compelling copy, and effective design to maximize results.
Below are email campaigns showcasing strategy, content, and performance insights.
Botox/Xeomin Campaign
To highlight St. Pete Modern Dentistry’s BOTOX/XEOMIN services, I crafted a targeted email campaign designed to educate patients, drive appointment bookings, and increase engagement. By optimizing subject lines, refining content strategy, and segmenting the audience, this campaign significantly boosted open rates and reach.
Impact & Results:
46% open rate, up from 28% to 56% over multiple sends.
Reached an audience of 4,100 people, expanding brand awareness.
Increased patient inquiries and engagement with the featured service.
Wholesale Email Campaign for Poppy Handcrafted Popcorn
Poppy’s wholesale sector is a key driver of business growth, supplying retailers with handcrafted popcorn in bulk. This Klaviyo-powered email campaign targeted wholesale buyers, promoting the Dill Pickle flavor with an exclusive free shipping incentive to encourage bulk orders.
By clearly outlining the minimum order requirements and automatically applying the discount at checkout, this campaign removed purchasing friction and increased wholesale conversions. The email’s bold visuals, compelling copy, and direct CTA ensured strong engagement from existing and new wholesale customers.
Impact & Results:
Strengthened relationships with wholesale partners.
Encouraged bulk reorders with a lower threshold for free shipping.
Reinforced Poppy’s position as a go-to wholesale snack brand.
