Haley Danielle Media
Creative Direction · Social Strategy · Visual Storytelling
Portfolio · 2026
About Me
Hi! I’m Haley, a multidisciplinary creative working across social, creative direction, photography, and brand storytelling.
I’m interested in the space where good strategy meets good taste: thoughtful visuals, strong typography, internet culture, photography, and ideas that give a brand something recognizable to say. I like building creative that feels considered without feeling overly polished, and brands that people want to spend time with.
Experience
DIRECTOR OF MARKETING + COMMUNITY ENGAGEMENT
Central Cycling
2019–Present
Lead social strategy, creative direction, content, campaigns, and community marketing for an independent indoor cycling brand, shaping how the studio shows up across digital and in-person experiences.
FOUNDER + FREELANCE CREATIVE
Haley Danielle Media
2019–Present
Partner with small businesses and lifestyle brands across social strategy, content creation, photography, campaign concepts, and digital storytelling.
MARKETING INTERN
Poppy Handcrafted Popcorn
Spring 2024
Created social-first content for an established CPG brand, translating product launches, campaigns, and brand storytelling into engaging digital content. Collaborated within Poppy’s existing visual identity while developing photography and creative concepts designed for a growing consumer audience.
Education
B.S. IN DIGITAL AUDIENCES
Walter Cronkite School of Journalism and Mass Communication
Arizona State University
Minor in Media Content Creation
2020-2025
Contact
Email Marketing
Email Marketing
Email Marketing
Social Campaigns
A limited-time offer built to lower the barrier to trying Central Cycling and bring new and returning riders back into the studio. I developed the campaign concept, visual direction, social rollout, copy, and paid support across Instagram and Meta.
64
PACKAGES SOLD IN 2 WEEKS
$2,112
PROMOTIONAL SALES
CENTRAL CYCLING:
Back to School Special
A community-led collaboration between Central Cycling and Balance House, a local wellness studio offering sauna, cold plunge, and red light therapy. I developed the Ride & Recover concept and visual identity, created the campaign assets and copy, planned the social rollout, and built a clear customer journey across two separate booking platforms.
CENTRAL CYCLING: Ride & Recover
Partnership + Community Campaign
I concepted, filmed, and edited the campaign video to introduce Balance House to the Central Cycling audience and turn an unfamiliar experience into something easy to picture themselves joining.
CENTRAL CYCLING: Ride & Recover Campaign Reel
A series of engagement sessions with a candid, editorial approach. I focused on movement and natural interaction, creating images that feel romantic without being overly posed.
Photography
Project
Engagement Editorial
Year
06/2025
Project
Engagement Editorial
Year
8/2025
Brand Photography
A collection of portraits and lifestyle photography created for Central Cycling, capturing the coaches, community, and personality behind the brand.
Project
Branded Shoot
Client
Central Cycling
Project
Branded Shoot
Client
Central Cycling